Privacy Policy

Last Updated: [Insert Date]

Welcome to Rapala Store at US Fishing Spots (“we,” “our,” or “us”). We’re committed to protecting your privacy as seriously as we’re committed to providing premium fishing gear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.usfishingspots.com.

1. Information We Collect

We collect information that helps us provide the best fishing gear shopping experience:

• Personal Information: When you make purchases (like Rapala lures or Crispi boots), we collect your name, email, shipping address, payment details, and phone number.
• Transaction Data: Details about purchases of fishing rods, reels, flies, and other gear.
• Technical Data: IP address, browser type, and device information to improve our website performance.
• Usage Data: How you interact with our site (pages visited, products viewed like crankbaits or bass flies).
• Marketing Preferences: Your preferences for receiving promotions about new fishing gear.

2. How We Use Your Information

We use your information with the same care we select our premium fishing products:

• Process orders for your fishing tackle, boating accessories, and outdoor gear
• Provide customer support for your fishing equipment questions
• Improve our product offerings (like our selection of dry flies or jerkbaits)
• Send order confirmations and shipping updates
• Prevent fraud and enhance payment security
• Personalize your experience with relevant fishing gear recommendations
• Send promotional offers (only if you opt-in)
• Comply with legal obligations

3. Data Sharing and Disclosure

We treat your information as carefully as we handle premium fishing line:

• Service Providers: We share data with payment processors (like PayPal), shipping carriers, and IT service providers only as necessary to fulfill your orders.
• Legal Requirements: We may disclose information if required by law or to protect our rights.
• Business Transfers: In case of merger or acquisition, customer data may be transferred.
• Never Sold: We don’t sell your personal information to third parties.

4. International Data Transfers

Since we ship fishing gear worldwide (excluding parts of Asia and select remote regions), your data may be transferred internationally. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your data with the same diligence we apply to selecting our fishing tackle:

• PCI DSS compliant payment processing with 256-bit SSL encryption
• 3D Secure authentication for credit card transactions
• 24/7 fraud monitoring systems
• Regular security assessments
• Limited access to personal data within our organization

6. Your Rights

You have rights regarding your personal information:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal requirements)
• Object to certain processing activities
• Withdraw consent for marketing communications
• Request restriction of processing in certain circumstances

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Necessary for site functionality (like adding Rapala lures to your cart)
• Performance Cookies: Help us improve our website
• Functional Cookies: Remember your preferences (like currency selection)
• Marketing Cookies: Show relevant ads for fishing gear (you can opt-out)

You can manage cookie preferences through your browser settings.

8. Children’s Privacy

Our website is not directed at children under 16. We don’t knowingly collect personal information from children.

9. Changes to This Policy

We may update this policy as our business evolves. Significant changes will be notified via email or website notice.

10. Contact Us

Thank you for trusting us with your fishing gear needs and your personal information. We value your privacy as much as we value providing quality fishing equipment to anglers worldwide.